Critique Part Five: Customer Experience & Usability
The Problem: A blob of home-page text greets the consumer. The Fix: The home page could be improved by relocating its long introduction to either the bottom of the page or, preferably, to the "about...
View ArticleUsability Report Card: Acihoist.com
Alan Gonzalez at ACI Hoist & Crane, Inc. recently inherited the responsibilities for the company's website, Acihoist.com, and its ecommerce push. He is in the early stages of improving the site's...
View ArticleUsability Report Card: Make These Tweaks Before Growth Occurs
Artistream.com was formed to expand the artistic markets and opportunities for Native Americans and has ambitious expansion plans for itself. Currently, Artistream.com is a fairly basic website that...
View ArticleUsability Report Card: Arenaflowers.com
Arenaflowers.com is a United Kingdom based website that primarily sells fresh flowers. On the verge of its one year anniversary, the ebusiness wanted to get an external perspective on how its website...
View ArticleUsability Report Card: Babyplanetboutique.com
Canadian-based Babyplanetboutique.com strives to provide parents with unique, useful baby products at affordable prices. The site’s owner Danielle Burgi is a nominee for Savvymom Mompreneur of the...
View ArticleUsability Report Card: Lucky-devil.com
Lucky-devil.com’s tag line succinctly states its purpose: “Presents for Kiwis in the UK and NZ” (Kiwis being the nickname for New Zealanders, not the fruit). The site “soft launched” at the start of...
View ArticleUsability Report Card: Accepted.com
Accepted.com is an admissions consulting and application editing service website. It has requested this usability site grade. Home Page Clarity To ensure credibility and trust, sites that gather...
View ArticleUsability Report Card: Ceriellofinefoods.com
Joseph Malewicki, the owner of Ceriello Fine Foods, has been an avid reader of Practical eCommerce since its inception. He sells specialty Italian foods at Ceriellofinefoods.com and, when requesting a...
View Article
